WHAT’S IN SEASON?
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ABOUT SYDNEY DIRECT FRESH PRODUCE
At SDFP, we've crafted a seamless ordering experience for our chef customers. With the convenience of 24/7 ordering, your needs are met on time, every time, seven days a week. Our order cut-off at 10 pm offers you flexibility for your venue.
Deeply rooted in innovation, exceptional customer service, and authentic partnerships within the vibrant hospitality community, SDFP stands as New South Wales premier supplier. Our reach extends to restaurants, cafes, hotels, clubs, pubs, caterers, aged care facilities, and various other foodservice industry segments.
Drawing from our expertise and robust industry relationships, we are adept at sourcing premium produce directly from growers and markets across Australia. Every vehicle in our fleet is temperature-controlled, and our supply chains adhere to the highest HACCP standards, ensuring the delivery of fresh and processed produce in prime condition.
Guiding SDFP is our Managing Director, Luke Kohler, whose journey commenced in the Sydney Markets during his teenage years. With over two decades of experience in the provider industry, Luke's hands-on approach and profound industry insights continue to steer our path.
Luke and the SDFP team are united by a shared passion – delivering excellence through the highest quality produce, remarkable customer service, and unwavering support to our customers. As avid education proponents, we use innovative approaches via social media and immersive learning experiences to empower our customers through our “Meet The Grower” initiative.
Sydney Direct Fresh Produce remains the epitome of excellence in New South Wales' fruit and vegetable landscape. Our foundation is built on innovation, customer service, and authentic relationships within the hospitality community. With deep market knowledge and direct relationships with growers and agents, we ensure the timely delivery of the highest quality produce to our clients. – welcome to Sydney Direct Fresh Produce.
SEASONALITY
Seasonality is a core value at SDFP, and by working with the farmers, agents, and wholesalers closely, we can get competitive prices and quality produce.
We are focused on providing our customers with up-to-date news on the availability of produce so we can help you create the best menu possible that works with the seasons and keeps your COGS on track.
Our industry-leading educational market and farm tours allow us to educate our customers on produce and empower them to make informed decisions.
PROCESSING FACILITY
Welcome to our state-of-the-art Prepared Produce Facility, a testament to our commitment to excellence. Proudly holding SQF accreditation (Food Safety), this facility is where freshness meets innovation.
From handpicked herbs to meticulously peeled, diced, or sliced offerings, our Prepared Produce Facility sets the gold standard for quality and convenience.
We've meticulously designed this space to ensure every product that leaves our doors maintains the highest standards of freshness and safety.
With a combined experience of over 100 years within our team, SDFP stands as a stronghold of expertise in the fruit and vegetable industry. Our team includes seasoned buyers, dedicated account managers, and produce specialists who bring their knowledge to every aspect of our operations.
This extensive experience has propelled SDFP to the forefront of the industry, setting a standard of productivity that consistently outpaces our competition.
Yet, it's not just about results – it's about our commitment to innovation and customer education.
“A NSW based company with national supply capability”
SDFP MONTHLY NEWS
MEET THE GROWER | SEASONAL AWARENESS
Understanding the seasons isn't just about nature's rhythm – it's about maximising your Cost of Goods (COGS). At Sydney Direct Fresh Produce, we recognize this crucial link.
Our approach is simple yet profound: we team up with growers across the country, closely tracking the changing seasons to offer the finest in-season produce at its peak value.
We've forged unbreakable bonds with growers through our signature "Meet The Grower" initiative. This collaboration imparts source knowledge to our customers and facilitates a direct farm-to-venue journey, thanks to our strong relationships.
This ensures that our customers are pioneers, enjoying the first taste of unique fruit and vegetable offerings. Join us in this journey and experience produce excellence while influencing your bottom line like never before.
