Australia’s leading FRUIT & VEGETABLE wholesaler
SDFP IS THE leading wholesaler of Fresh & prepared fruit and vegetables
From fine-dining restaurants to bustling cafés, boutique hotels to busy pubs — we proudly supply fresh produce to every corner of Sydney’s HORECA industry.
Our customers include restaurants, cafés, hotels, bars, pubs, clubs, quick service restaurants, aged care facilities, catering companies, and so much more. If it’s hospitality, we’re here to keep your kitchen stocked and your menus fresh.
Meet Our FOUNDER — Luke Kohler
Straight from the grassroots, Luke keeps it simple: we’re here to make you happy.
In this video, Luke shares his “why” — a passion for helping chefs, venues, and businesses make the best decisions for their HORECA needs. Because at the heart of it all, none of this is possible without the growers who make it happen.
Fresh Is Best •
The #1 Market Update •
Trusted by Chefs •
Fresh Is Best • The #1 Market Update • Trusted by Chefs •
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Market & Farm Tours
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At Sydney Direct Fresh Produce, we believe the best chefs understand where their food comes from. That’s why our market and farm tours run all year round, connecting you directly with the producers who grow and supply Australia’s best seasonal produce.
It’s not rocket science; it’s about education, inspiration, and connection. Our motto has always been “education is power”, and we take pride in helping chefs and kitchen teams see, taste, and learn firsthand.
Get in touch today — we’ll help tailor an experience that educates, inspires, and reconnects your team with the heart of fresh produce.
XERO WASTE
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At Sydney Direct Fresh Produce, nothing goes to waste. From pumpkin peel and carrot tops to onion skins and every off-cut imaginable, it all finds a second life. Every day, our peelings and trimmings are collected and sent to local farmers within a 10km radius of our facility, helping feed livestock and enrich the soil.
We proudly pioneered this initiative over a decade ago, long before sustainability became a buzzword. For us, it’s simple…we care about our growers, our community, and our planet.
It’s not just fresh produce we deliver it’s a full-circle commitment to doing what’s right
PROCESSING
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At Sydney Direct Fresh Produce, we understand that every kitchen runs differently. That’s why our state-of-the-art processing facility is built for flexibility whether you need 1kg of diced onions or 5 tonnes of peeled potatoes, we’ve got a solution that fits.
We work closely with caterers, and large-scale venues to save time, reduce waste, and boost efficiency all while maintaining the same premium quality you expect from us.
From slicing, dicing, and peeling to vacuum-sealing and delivery, our goal is simple: to keep your kitchen running efficiently, so you can focus on what you do best — cooking great food.
FOLLOW OUR VENUE VISITS ON THE GRAM ●
FOLLOW OUR VENUE VISITS ON THE GRAM ●
We get it — the kitchen never stops. Our “I Need It Now — Yes Chef!” campaign takes a fly-on-the-wall look at the daily chaos, creativity, and controlled madness that drives the hospitality world.
Through the eyes of our accounts team — most of whom are ex-chefs themselves — we see what our customers are pushing for, plating up, and perfecting under pressure. It’s fast, it’s real, and it’s all about speed, flavour, uniqueness, and creativity.
This series celebrates the unspoken rhythm between chefs and suppliers — that shared understanding that when the call comes through, the only answer is “Yes, Chef!”