Our customers can feel confident to order 24 hours a day and receive their orders on time 7 days a week.
Innovation, customer service, and healthy, genuine relationships within the hospitality community are at the core of Sydney Direct Fresh Produce (SDFP), who supply NSW wide with fruit and vegetables, including restaurants, aged care, hotels, clubs, pubs and cafes.
OUR PROMISE
Support local growers.
Reliable and quick delivery.
A designated accounts manager.
Seasonal updates and fortnightly newsletters.
Seasonal produce with value.
Loyalty, flexibility and communication to achieve the best service we can provide.
INTRODUCING SYDNEY’S #1 FRUIT AND VEGETABLE WHOLESALER
THE JOURNEY THAT BEGAN OVER 20 YEARS AGO
Our experience in the market and in dealing directly with growers ensures we can provide the highest quality produce to our customers on time and in the best condition. One of our aims at Sydney Direct is to consistently supply our clients with the finest fruit and vegetables available in Sydney all year round.
"Seasonality is a key factor affecting produce quality and availability."
Owner Luke Kohler is passionate about delivering the highest quality produce, provide outstanding customer service and wholeheartedly believes in supporting and adding value to his clients, primarily chefs. SDFP focuses on innovative ways to educate customers through social media and educational experiences: For example, chefs have been invited along to the ‘Meet the Grower’ monthly campaigns - Luke’s opportunity to give back to the growers and provide information on the produce they are buying. ‘Pop-up Dinners’ are another concept sponsored by SDFP whereby chefs are invited to enjoy a 5-course degustation, celebrating the produce of various regions, and hosted by local and renowned chefs such as James Metcalfe and Massimo Mele. And finally, SDFP is always looking for unique produce, and hosts the annual ‘Truffle Hunt’ experience in Canberra, taking clients hunting and foraging for beautiful herbs and leaves.
OUR STATE OF THE ART PROCESSING FACILITY
SAVE TIME AND MONEY
MEET THE GROWER CAMPAIGN
INDUSTRY ENGAGEMENT & EDUCATION
The Meet The Grower series shares stories from all walks of life in the Australian hospitality industry. From the grower, chef, winemaker to the restaurateur and everything in between, join one of Australia’s leading fruit and vegetable wholesalers as they keep things real, raw and fun. The series is all about SDFP being able to give back to its customers through education, inspiration and laughter.
Luke is renowned for his vibrant approach to serving his customers with fresh produce from all over Australia. As a passionate providore, he has years of experience serving chefs and supporting growers. After several years of creating video content around his journey meeting the grower, Luke decided it was time to share more stories from the people who make things happen in the hospitality industry with a Podcast.
THE ORIGINAL SYDNEY MARKET & FARM TOUR
TEAM BUILDING, RELAX AND LEARN
We work closely with some of the most unique growers in the country.
Through our Meet The Grower campaign that we have established over the past four years we have collaborated and nurtured unbreakable relationships that have now allowed SDFP to source produce directly from the grower.
This has allowed our customers to be the first to experience the season of many fruit and vegetables lines first.
Our partnerships with growers include the likes of:
Mountain Yuzu, Petite Bouche, Newcastle Greens, RedBelly Citrus, Grima Farm, Tasmanian Saffron, The Truffle Farm, Shima Wasabi, Great Roots and Many More.
TAKE A LOOK AT ONE OF OUR UNIQUE TOURS!
COMMUNICATION IS KEY
RECEIVE OUR FORTNIGHTLY NEWSLETTER, STAY CONNECTED VIA SOCIAL MEDIA AND ORDER VIA OUR APP
Social media has become an instrumental platform to the way we communicate with our customers. We are proud to have pushed boundaries and become leaders in this space when it comes to maintaining a consistent presence with our customers.
Through Instagram and Facebook, we communicate on a daily basis about what's in season, available or low in supply due to weather and other issues. We also maintain a consistent fortnightly newsletter that all our customers receive to stay up to date with the markets.
Here are some examples of the campaigns that we run currently for our customers.
Meet The Grower is an exciting web series and podcast production that we educate our customers around produce, the season and the farmers story.
Meet The Providore is an inside look into the fruit and vegetable industry. Our goal is to share our processes and what makes us stand out as the leaders in the game.
Meet The Educator is purely focused on how we can bring value to our customers through a hands-on experience where they get to smell, touch, be educated and experience fresh produce. Our experiences include yearly, pine mushroom, truffle, orchard and local farm tours.
*An example of a market update video shared via our digital platforms.
