"MEET THE GROWER" | SMART BERRIES TASMANIA

"MEET THE GROWER" | SMART BERRIES TASMANIA

On our recent trip to Tasmania to "Meet The Grower" our good friend and chef Massimo Mele took us on a tour of Northern Tasmania.

As we hit an abundance of Blueberries in the Sydney Markets at this time of year, it made perfect sense to get educated on these purple super berries from Smart Berrie's farm manager Alex.

Take a look at our latest episode of "Meet The Grower".

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JANUARY SDFP BEER GIVEAWAY FOR OUR CUSTOMERS

JANUARY SDFP BEER GIVEAWAY FOR OUR CUSTOMERS

CHEF, Celebrate Christmas in January with your team and claim a free case of beer from Sydney Direct Fresh Produce.

How to get your case? It’s easy, just do the three things below.

1. Leave a Facebook and Google review.
2. Already be an SDFP customer.
3. Post a picture on Instagram of fresh produce from us with our tag @sydneydirectfreshproduce  and use the #sdfpbeergiveaway 

TERMS APPLY:
*one case per customer only.
*our social media manager will be in touch via Instagram messenger if you complete the three requests.
*only applicable until January 31st 2019.

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"MEET THE GROWER" | GREAT ROOTS AND TASSIE POTATOES

Just how does a potato start its life?

We decided to call the potato guru himself, Keith Platt from Great Roots to find out. He invited us to visit his growers and meet key relationships in Tasmania to discover more about the life of a potato.

From the agronomist at Agronico, production at Yum Tasmania and meeting several growers, SDFP owner Luke Kohler got a real insight into the varieties on offer.

By going above and beyond to meet the grower it allows Sydney Direct Fresh Produce to not only build solid relationships but to source the very best potatoes and educate our customers on what they order.

SDFP OWNER LUKE KOHLER HOLDING A PURE BREED POTATO

SDFP OWNER LUKE KOHLER HOLDING A PURE BREED POTATO

THE WHOLESALER, AGENT, GROWER AND AGRONOMIST

THE WHOLESALER, AGENT, GROWER AND AGRONOMIST

NEW LIFE!

NEW LIFE!

THE PRODUCTION PROCESS

THE PRODUCTION PROCESS

SDFP OWNER LUKE KOHLER WRAPS UP "MEET THE GROWER" 2018

SDFP OWNER LUKE KOHLER WRAPS UP "MEET THE GROWER" 2018

"Meet The Grower" is a campaign that we started back in 2017 and the goal was simple. To build relationships, educate and provide the best Australian produce we can find for our customers.

SDFP owner Luke Kohler has been all over the country to meet Australian growers to discover their processes and produce. From blood oranges, berries, wasabi, truffles, stonefruit, persimmons, herbs, pine mushrooms, chilli and much more.

Luke and the SDFP team are proud to have gone above and beyond any other fruit and vegetable wholesaler in the country so we can provide our customers with the understanding and hard work that goes into the products we deliver seven days a week.

We can not thank our growers enough. Your passion and dedication allow us to provide outstanding fruit and vegetables to our customers.

In 2019 we will carry on educating with "Meet The Grower" and focus on local NSW farms.

In the meantime stay tuned for our latest trip to Tasmania coming soon.

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"MEET THE GROWER" | FRUITICO WESTERN AUSTRALIAN GRAPES

"MEET THE GROWER" | FRUITICO WESTERN AUSTRALIAN GRAPES

This week SDFP owner Luke Kohler made a pit stop in Western Australia with the Suncoast Fresh director Graeme Twine to check out Fruitico.

Fruitico is the leading grower and marketer of table grapes in Western Australia. It was a fantastic experience to see the processes and execution of there operation.

It was a full flavour experience and we can not wait to share this product with our customers.

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SYDNEY DIRECT FRESH PRODUCE SUPPORTING THE TASTE COLLECTIVE 2018.

SYDNEY DIRECT FRESH PRODUCE SUPPORTING THE TASTE COLLECTIVE 2018.

Just recently we proudly supported The Taste of Sydney with our produce. We supplied some of Australia's best chefs with local fruit and vegetables for their two dishes that got prepared for the public in the Electrolux collective kitchens.

SDFP owner Luke Kohler and accounts manager Matt Mintoff got a private tour from Taste team member Kristy Austin.

See you next year TASTE.

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"MEET THE GROWER" | SDFP ARE BACK IN TASMANIA. COMING SOON

"MEET THE GROWER" | SDFP ARE BACK IN TASMANIA. COMING SOON

Our latest trip to ”Meet The Grower” in Tasmania with chef Massimo Mele and friends was a huge success.

We can not wait to share our video series of last weeks adventure to Tasmania. Luke and the team covered all things potato, blueberry, herbs and avocado.

A huge thank you goes out to Kieth from Great Roots, Avocados Australia and all the fantastic producers that made us welcome in Tassie. In the meantime we wanted to share some images from the trip.

”Meet The Grower” coming soon.

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"MEET THE GOWER" | GRIMA'S FARM FRESH PRODUCE

"MEET THE GOWER" | GRIMA'S FARM FRESH PRODUCE

Meet The Grower is back.

We will be focusing on local NSW growers in the upcoming months and into 2019. Luke and Ross from Sydney Direct Fresh Produce went on a short trip to Grima’s Farm Fresh Produce to personally pick and collect radishes for one of our customers.

Not only do we go above and beyond to get what our customers want, but we also support our local farmers in the process.

Thank you, Sam, Steve and the Grima family for taking us on a tour.

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"MEET THE PROVIDORE" | THE DELIVERY PROCESS

"MEET THE PROVIDORE" | THE DELIVERY PROCESS

"Meet The Providore Part Nine" -THE DELIVERY PROCESS-

Join Luke Kohler in the early hours of the morning as he shares the Sydney Direct Fresh Produce procedure to gather your SDFP order of fresh fruit and vegetables.

If you are looking for a wholesaler that cares, is on time and can deliver the fruit and vegetables you desire.

Call our SDFP team on 1300 303 041 and let's see how we can support you.

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SYDNEY MORNING HERALD | SYDNEY PROVEDORE SNAPS UP FINEST PRODUCE

SYDNEY MORNING HERALD | SYDNEY PROVEDORE SNAPS UP FINEST PRODUCE

Sydney Direct Fresh Produce goes the extra mile to deliver only the best to its chef clients.

When a box of fresh white asparagus lands in front of Sydney provedore Luke Kohler direct from one of his key growers, he immediately snaps a photo of the earthy delicacy and uploads it to social media to whet the appetite of the state’s top chefs.

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"MEET THE PROVIDORE" | HEAD BUYER

"MEET THE PROVIDORE" | HEAD BUYER

Karl is based in the Sydney Markets daily making sure that all the bulk purchased fruit and vegetables are of the Sydney Direct Fresh Produce standard. Everything from a simple onion to boutique herbs and exotic fruits. Karl will be scouring the markets to source them first for our customers.

Karl is all about knowing the customer's needs, market knowledge, and people skills.

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"MEET THE PROVIDORE SERIES" | CHANGE

"MEET THE PROVIDORE SERIES" | CHANGE

SDFP owner Luke Kohler has a deadline for the opening of the new warehouse, and his staff are adjusting to the change. 

LUKE SAYS ”As a business owner the most difficult thing is to manage my staff's emotions and needs. I am always open and honest with them so they can see the bigger picture and that the change is good”. 

Join Luke and the SDFP team as they share the journey of ”Meet The Providore”. 

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"MEET THE GROWER" | KATHLEEN HAVEN PERSIMMON ORCHARD

"MEET THE GROWER" | KATHLEEN HAVEN PERSIMMON ORCHARD

Meet The Grower brings you Kathleen Haven, a specialist persimmon orchard, that is nestled in the picturesque Cobbitty village some 35kms south of Sydney in NSW. This third generation family farm is run by Brett and Kate Guthrey assisted by their sons. Their passion for food and love of the land led them to developing and specialising in this incredible fruit. Brett’s grandfather , Harry Wright and uncle David Wright planted the first persimmons in Kathleen Haven’s soil over 30 years ago.

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MEET THE GROWER | SYDNEY DIRECT FRESH ANNUAL TRUFFLE TRIP

MEET THE GROWER | SYDNEY DIRECT FRESH ANNUAL TRUFFLE TRIP

Every year we take a group of our customers on an educational day trip to meet Jayson Mesman. The owner of The Truffle Farm in Canberra. 

This year we found out what makes Truffles so unique, how to tell a good Truffle from a bad one and all the ways to cook with them.

We finished off with a stunning lunch matched with wines by the very talented Damian Brabender, head chef and owner of Otis Dining Hall.

See you all next year for our annual Truffle trip chef.

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MEET THE GROWER | THE TRUFFLE SEASON OFFICIAL LAUNCH

MEET THE GROWER | THE TRUFFLE SEASON OFFICIAL LAUNCH

On the 1st June we proudly supported the sixth JRM hospitality social series dinner. We came together with The Truffle Farm Canberra and the Urban Winery Sydney to bring our customers, industry leaders and sydney foodies together. 

It was a night that celebrated the start of the Truffle season, stunning food and wine. 

Take a peak at some pictures from the evening right here. Thanks again to everyone involved.

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TOMATILLO | "MEET THE CHEF" WITH SYDNEY DIRECT FRESH PRODUCE

TOMATILLO | "MEET THE CHEF" WITH SYDNEY DIRECT FRESH PRODUCE

As part of our "Meet The Grower" series, we will be having a look at what some of our customers are doing with seasonal produce. 

First up is the Executive chef of Jonah's Restaurant & Boutique Hotel, Whale Beach. Matteo Zamboni using Tomatillos from our good friends at Austchilli.

Tomatillos are like a gift. Tart green fruit that's sometimes confused with an unripe tomato, wrapped in a crinkly husk. Peel the wrapping away and you're left with a world of possibility.

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