SHORT FILM | MEET THE PROVIDORE WITH SYDNEY DIRECT FRESH PRODUCE

SHORT FILM | MEET THE PROVIDORE WITH SYDNEY DIRECT FRESH PRODUCE

We recently captured a full shift with Sydney Direct Fresh Produce owner Luke Kohler. He kicks off his daily routine at 1 am to serve some of the very best chefs, restaurants and hospitality businesses on the planet.

Join us as we reveal an inside look into the magic, madness, banter and bartering that goes into the fruit and vegetable industry as we "Meet the Providore".

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MEET THE PROVIDORE | FUELING AUSTRALIA'S OLYMPIC ATHLETES

MEET THE PROVIDORE | FUELING AUSTRALIA'S OLYMPIC ATHLETES

Sydney Direct Fresh Produce proudly supply The New South Wales Institute of Sport with fresh fruit for their gyms, every day. We like to make sure they are getting fueled up on Australia's very best produce.

We recently took Aidan Roach and IsobelIsobel Bishop Bishop from the Australian water polo team on a tour of the Sydney Markets, and the SDFP stand. The goal was to educate them on what goes into providing Australia with the very best produce.

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"MEET THE GROWER" | BACK TO BASICS AND NATURE WITH OUR CUSTOMERS

"MEET THE GROWER" | BACK TO BASICS AND NATURE WITH OUR CUSTOMERS

Managing director of Sydney Direct Fresh Produce Luke Kohler gives us a rundown on the third annual SDFP Pine Mushroom Trip.

The "Meet The Grower" campaign was started as a way to inform Luke's customers about where their fruit and vegetables come from. We want our customers to feel educated and to make good decisions when choosing their produce. In addition we love to share experiences that get them out of the kitchen and back in tune with nature.

Sydney Direct Fresh Produce is on a mission to create a more positive culture within the hospitality industry and help chefs to relax on one of our many adventures.

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"MEET THE GROWER" | IN SEARCH OF THE PERFECT POTATO

"MEET THE GROWER" | IN SEARCH OF THE PERFECT POTATO

SDFP owner Luke Kohler has spent the last year in search for the perfect potato to sell exclusively to his customers.

After searching Tasmania, NSW and Victoria, Luke came across the "Andean Sunrise" which poses a stunning golden colour, silky smooth texture, epic flavour and the capability to be baked to near perfection.

On our recent "Meet The Grower" trip, Luke took the potato guru Keith Platt from Great Roots and Alex Pritchard the head chef of Icebergs Dining Room and Bar to find out more about the Andean Sunrise and other potato varieties.

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"MEET THE GROWER" | AVOLAND AVOCADOS TASMANIA

"MEET THE GROWER" | AVOLAND AVOCADOS TASMANIA

Paul & Maria Bidwell moved to Tasmania from Western Australia several years ago to semi-retire and downsize their operation of growing avocados.

Tasmania's fertile land, cold climate and their expertise have enabled them to provide consumers with high quality, fully mature avocados with a rich, nutty, buttery flavour to satisfy the most discerning taste buds.

Tasmanian chef Massimo Mele took Sydney Direct Fresh Produce owner Luke Kohler to Avoland Avocados to meet the grower and find out some interesting facts about this much loved tropical fruit.

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"MEET THE GROWER" | SMART BERRIES TASMANIA

"MEET THE GROWER" | SMART BERRIES TASMANIA

On our recent trip to Tasmania to "Meet The Grower" our good friend and chef Massimo Mele took us on a tour of Northern Tasmania.

As we hit an abundance of Blueberries in the Sydney Markets at this time of year, it made perfect sense to get educated on these purple super berries from Smart Berrie's farm manager Alex.

Take a look at our latest episode of "Meet The Grower".

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JANUARY SDFP BEER GIVEAWAY FOR OUR CUSTOMERS

JANUARY SDFP BEER GIVEAWAY FOR OUR CUSTOMERS

CHEF, Celebrate Christmas in January with your team and claim a free case of beer from Sydney Direct Fresh Produce.

How to get your case? It’s easy, just do the three things below.

1. Leave a Facebook and Google review.
2. Already be an SDFP customer.
3. Post a picture on Instagram of fresh produce from us with our tag @sydneydirectfreshproduce  and use the #sdfpbeergiveaway 

TERMS APPLY:
*one case per customer only.
*our social media manager will be in touch via Instagram messenger if you complete the three requests.
*only applicable until January 31st 2019.

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"MEET THE GROWER" | GREAT ROOTS AND TASSIE POTATOES

"MEET THE GROWER" | GREAT ROOTS AND TASSIE POTATOES

Just how does a potato start its life?

We decided to call the potato guru himself, Keith Platt from Great Roots to find out. He invited us to visit his growers and meet key relationships in Tasmania to discover more about the life of a potato.

From the agronomist at Agronico, production at Yum Tasmania and meeting several growers, SDFP owner Luke Kohler got a real insight into the varieties on offer.

By going above and beyond to meet the grower it allows Sydney Direct Fresh Produce to not only build solid relationships but to source the very best potatoes and educate our customers on what they order.

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SDFP OWNER LUKE KOHLER WRAPS UP "MEET THE GROWER" 2018

SDFP OWNER LUKE KOHLER WRAPS UP "MEET THE GROWER" 2018

"Meet The Grower" is a campaign that we started back in 2017 and the goal was simple. To build relationships, educate and provide the best Australian produce we can find for our customers.

SDFP owner Luke Kohler has been all over the country to meet Australian growers to discover their processes and produce. From blood oranges, berries, wasabi, truffles, stonefruit, persimmons, herbs, pine mushrooms, chilli and much more.

Luke and the SDFP team are proud to have gone above and beyond any other fruit and vegetable wholesaler in the country so we can provide our customers with the understanding and hard work that goes into the products we deliver seven days a week.

We can not thank our growers enough. Your passion and dedication allow us to provide outstanding fruit and vegetables to our customers.

In 2019 we will carry on educating with "Meet The Grower" and focus on local NSW farms.

In the meantime stay tuned for our latest trip to Tasmania coming soon.

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"MEET THE GROWER" | FRUITICO WESTERN AUSTRALIAN GRAPES

"MEET THE GROWER" | FRUITICO WESTERN AUSTRALIAN GRAPES

This week SDFP owner Luke Kohler made a pit stop in Western Australia with the Suncoast Fresh director Graeme Twine to check out Fruitico.

Fruitico is the leading grower and marketer of table grapes in Western Australia. It was a fantastic experience to see the processes and execution of there operation.

It was a full flavour experience and we can not wait to share this product with our customers.

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SYDNEY DIRECT FRESH PRODUCE SUPPORTING THE TASTE COLLECTIVE 2018.

SYDNEY DIRECT FRESH PRODUCE SUPPORTING THE TASTE COLLECTIVE 2018.

Just recently we proudly supported The Taste of Sydney with our produce. We supplied some of Australia's best chefs with local fruit and vegetables for their two dishes that got prepared for the public in the Electrolux collective kitchens.

SDFP owner Luke Kohler and accounts manager Matt Mintoff got a private tour from Taste team member Kristy Austin.

See you next year TASTE.

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"MEET THE GROWER" | SDFP ARE BACK IN TASMANIA. COMING SOON

"MEET THE GROWER" | SDFP ARE BACK IN TASMANIA. COMING SOON

Our latest trip to ”Meet The Grower” in Tasmania with chef Massimo Mele and friends was a huge success.

We can not wait to share our video series of last weeks adventure to Tasmania. Luke and the team covered all things potato, blueberry, herbs and avocado.

A huge thank you goes out to Kieth from Great Roots, Avocados Australia and all the fantastic producers that made us welcome in Tassie. In the meantime we wanted to share some images from the trip.

”Meet The Grower” coming soon.

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"MEET THE GOWER" | GRIMA'S FARM FRESH PRODUCE

"MEET THE GOWER" | GRIMA'S FARM FRESH PRODUCE

Meet The Grower is back.

We will be focusing on local NSW growers in the upcoming months and into 2019. Luke and Ross from Sydney Direct Fresh Produce went on a short trip to Grima’s Farm Fresh Produce to personally pick and collect radishes for one of our customers.

Not only do we go above and beyond to get what our customers want, but we also support our local farmers in the process.

Thank you, Sam, Steve and the Grima family for taking us on a tour.

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"MEET THE PROVIDORE" | THE DELIVERY PROCESS

"MEET THE PROVIDORE" | THE DELIVERY PROCESS

"Meet The Providore Part Nine" -THE DELIVERY PROCESS-

Join Luke Kohler in the early hours of the morning as he shares the Sydney Direct Fresh Produce procedure to gather your SDFP order of fresh fruit and vegetables.

If you are looking for a wholesaler that cares, is on time and can deliver the fruit and vegetables you desire.

Call our SDFP team on 1300 303 041 and let's see how we can support you.

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SYDNEY MORNING HERALD | SYDNEY PROVEDORE SNAPS UP FINEST PRODUCE

SYDNEY MORNING HERALD | SYDNEY PROVEDORE SNAPS UP FINEST PRODUCE

Sydney Direct Fresh Produce goes the extra mile to deliver only the best to its chef clients.

When a box of fresh white asparagus lands in front of Sydney provedore Luke Kohler direct from one of his key growers, he immediately snaps a photo of the earthy delicacy and uploads it to social media to whet the appetite of the state’s top chefs.

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