We offer delivery all over Sydney metro 6 days a week.

At Sydney Direct Fresh Produce Providores we are committed to providing our customers with the highest level of service throughout our organisation. Our primary focus is supplying the first fresh produce available as well as a full range of portioned and prepared vegetables delivered fresh daily. Our warehouse and cold storage facilities located within Sydney Markets ensures freshness and efficiency in supply direct from the markets to you. We have trained staff on hand 24 hours a day to assist our customers with all enquiries and orders.

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Managing Director

Luke is the heartbeat of the Sydney Direct operation. He takes a very hands on approach when running the day to day movement of the business. He believes in providing the best service possible for all his customers. 

Luke started Sydney Direct Fresh Produce with a small team and a handful of clients. He steadily grew the business by maintaining his three core values; Quality, Communication and Consistency. If he is not at the SDFP stand, you will see him cycling around the markets sourcing the best produce for his clients. 

"My customers always come first. I believe in working hard to source, supply and deliver what they need."



Sales Manager

Anthony is a long standing part of Sydney Markets and has decades of experience in the fruit and vegetable wholesale industry. He focuses on the source of where the SDFP produce comes from and maintaining the positive relationships with the local farmers and wholesalers. While maintaining consistency with daily produce he also overlooks the operation and key clients of SDFP. 

"I have a lot of respect for the growers. Maintaining healthy relationships enables us to nurture the produce for its final destination. Our customers." 



Warehouse Manager

Karl has an energetic and exceptionally logical way of thinking that keeps the day to day running of the SDFP stand on point. Every morning the orders come in, are picked, packed and sent on their way. This quality process is maintained and overlooked by Karl.

Next time you are in Sydney Markets be sure to say G'day. Karl's friendly banter and vast knowledge are always on hand to help you with your fruit and vegetable needs.

"It is such a joy to grow with the SDFP business and see our customers receive the best service we can deliver."


Accounts Manager

Matt has a positive energy and great enthusiasm for building relationships. He is always working closely with our customers and deal with a broad range of chefs from restaurants,  pubs, clubs, hotels and catering companies. His primary focus is to maintain consistency, quality and customer satisfaction with all the SDFP clients. 

"My goal is to take on all feedback and achieve the desired outcome for our clients. I understand the pressures and demands of chefs, so I want to make their life as easy as possible."

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Operations Manager

Martin keeps the team on track. His primary focus is the staff and accounts at SDFP allowing the rest of the core team to focus on the customer journey, consistency and freshness of produce.

 " I believe good information is critical in making good decisions. My focus is to steer the SDFP ship in a positive direction and maintain the goals of the team."