LUKE KOHLER | SYDNEY DIRECT FRESH OWNER
Luke is the heartbeat of the Sydney Direct Fresh Produce operation. He takes a very hands-on approach when running the day to day movement of the business. He believes in providing the best service possible for all his customers.
Sydney Direct Fresh Produce started with a small team and a handful of clients. Luke steadily grew the business by maintaining his three core values; Quality, Communication and Consistency. If he is not at the SDFP stand or warehouse, you will see him cycling around the markets sourcing the best produce for his clients.
Luke is all about market knowledge, drive and enthusiasm.
"My favourite fruit & vegetable is watermelon and squash."
MARTIN KHOO | GENERAL MANAGER
Martin is the leading man behind the scenes. His primary focus is on keeping the direction, safety and everyday processes of the business on track while maintaining consistency in the SDFP systems.
Martin is all about organisation, systems, commitment and honesty.
"My favourite fruit & vegetable is plums and okra."
LISA BROOKES | ACCOUNTS
Lisa has been with Sydney Direct Fresh Produce from the very start and is an integral part of the business. Her primary role is to keep Luke in check and make sure all bills are paid on time.
You can always be assured that Lisa and her team are processing your order, so it arrives on time.
Lisa is all about communication, the organisation at the SDFP HQ and bringing a smile to the SDFP family.
"My favourite fruit & vegetable is mango and broccolini."
WENDY BENTOLDS | OFFICE MANAGER
Wendy overlooks the overall fruit and vegetable prices on a daily basis, staff rosters in the office and a vital part of the day to day running of the SDFP HQ.
She has also been with the business from the very start and maintains a consistency that helps Sydney Direct move forward.
Wendy is all about systems, planning and making sure all your orders are processed.
"My favourite fruit & vegetable is orange and leeks."
SCOTT TYRREL | WAREHOUSE MANAGER
Scott is the workhorse who overlooks the day to day running of the SDFP warehouse in Huntingwood. Initially, from construction, Scott brings a wealth of project management and organisation to the SDFP family. From the first to the last order that comes through he will be making sure the pickers and packers are working efficiently and with care to make sure your produce arrives on time and in beautiful condition.
Scott is all about people skills, driving the team and efficiency.
"My favourite fruit & vegetable is banana's and pumpkin."
KARL ROGGE | HEAD BUYER
Karl is based in the Sydney Markets daily making sure that all the bulk purchased fruit and vegetables are of the Sydney Direct Fresh Produce standard. Everything from a simple onion to boutique herbs and exotic fruits. Karl will be scouring the markets to source them first for our customers.
Karl is all about knowing the customer's needs, market knowledge and people skills.
"My favourite fruit & vegetable is mango and rhubarb."
ANTHONY HARRISS | ACCOUNTS MANAGER
Anthony, aka "Harry" has been in the game for some time and built up key relationships with some of Sydney's best chefs.
Harry always goes above and beyond to make sure his SDFP customers get what they need.
Harry is all about sourcing unique produce, customer relationships and supplying the banter.
"My favourite fruit & vegetable is strawberries and truffles."
JOHANNES FRANKE | ACCOUNTS MANAGER
Johannes, aka"Cryuff" because of his passion for his soccer team Ajax is our Hotel accounts specialist. He has built up over two decades of relationships with some of our key clients and maintains a reliable communication with all the chefs he deals with.
Mr Franke knows all the tricks in the book and is a massive support to his SDFP customers on a daily basis when it comes to price and quality.
Johannes is all about hotel knowledge, bulk buying and finding anything his customers need.
"My favourite fruit & vegetable is oranges and carrots."
ANTHONY FARRE | ACCOUNTS MANAGER
Anthony, aka "The Godfather" is our rock. If he is not attending to his SDFP customers, he will be in the warehouse packing, driving a forklift or helping the team with whatever needs to be complete. He is a real all-rounder with an immense amount of knowledge of the hospitality industry.
Mr Farre specialises in clubs, hotels, cafe and restaurant trade.
Anthony is all about reliability and a great listener.
"My favourite fruit & vegetable is pears and broccoli."
ZEB ALLAM | ACCOUNTS MANAGER
Zeb is the SDFP young gun who started off in the markets learning the ropes of the industry. As he has evolved, we have given him the role to look after our Penrith and Inner NSW customers. A Penrith local with a massive drive and passion for what he does.
Its exciting times ahead for Zeb and we can not wait to watch him grow.
Zeb is all about building relationships and making sure our customers are happy.
"My favourite fruit & vegetable is pineapple and sweet potato."